Here is the link to the album of your final adverts.
FLICKR FINAL ADVERTS FOLDER
Sunday, 29 June 2014
Tuesday, 25 February 2014
Monday, 27 January 2014
Advertising and Representation (and Audience!): Work on AVIIVA Case Study
Here are some of the adverts from the 'Little things matter' campaign advertising car insurance.
There are SEVEN adverts to choose from. You need to choose THREE very different adverts and analyse them using the chart you've been given and the questions below. You can do this on paper or Powerpoint but must do ONE EACH - this is an individual piece of work. You can work together but must produce your own outcome. It will form part of coursework assignment one.
Adverts are a very short-form medium and so use stereotypes to communicate - they have around 30 seconds to convey to you an awful lot of information so using stereotypes, whilst generalised and often inaccurate, is the most efficient way to communicate to the audience.
As Media students, your role is to work out how these stereotypes and messages are being 'constructed' - what makes them work?
Key questions/areas to debate are around: the technical aspects of the video (such as camera work, movement, framing, lighting, sound, editing) and the content of the video (such as mise-en-scene (costume, hair, make-up, body language, props, location, characters, position in frame)
Questions to consider as media students are:
WHO is being represented?
HOW? what details are being used to give you information?
WHO is the target audience (who do the producers think they are addressing? what do they think the target audience like/value?)
HOW do you know? what details are used to give you this impression?
Think about:
Costumes
Props
Location - where and when set
Details of the set (background props and set dressing)
Characters (not just main)
Accents (key to stereotypes here)
What words are spoken (the script)
Hair/Make-up
Fonts/Graphics
Lighting
Colour
Sound
Camerawork
Framing
Editing
You should discuss and then write down how the following are used in your three adverts:
1. The use of stereotypes - what ideas, values, costume, accents etc are being used? What are the people shown in the advert's 'values'? What 'values' are being communicated to the audience? Think about the word typical
e.g. Toni is Italian and runs a restaurant so..., Lord and Lady Brassick have no money but have a butler so..., Penny-wise Gary thinks saving money is important so...etc (and don't forget to say how you know - use evidence!)
2. Regional Identity - how people from different areas (or countries) are perceived/portrayed
e.g. Toni has a stereotypical italian-accented English with certain words pronounced in certain ways and his grammar is not Standard English so...
3. Issues of CLASS - working, middle, upper
e.g. Lord and Lady Brassick have a manor and a butler so..., Pennywise Gary cares about money (and is a Geordie) - is he to be viewed negatively as penny-pinching or is he being held up as a shining example? Does this depend on who the audience is? (i.e. a young audience may respond to this different that older people)
4. Unique Selling Point - what is it? Is it the same in each advert?
e.g. What particular 'idea' (or ideas) or 'value' (or values) are being promoted most in each advert - choice? cheap? good quality product? more than one idea/value?? Is one more important? Is this different from the other adverts and does this tell you anything about the intended audience and what AVIVA thinks its audiences think/want? (what do AVIVA think their audience is 'like'?)
5. Audience - the audience isn't always the same as the 'people' shown in an advert - who do you think the audience is for each advert? Also consider how the above (1-4) indicate or change for slightly differing audiences. DON'T repeat yourself here if you've already discussed it above in detail you don't need to do it again here! If there's not much left to say then fine. You could look at the audience categories given to you last lesson or look some up on line - Mosaic is a good place to start. (page 6 gives an overview and pages 8 on explore them in more detail). This is not the only audience profiling system you will look at.
You must use DETAILS and EXAMPLES from the adverts - you can pause the videos on screen and screengrab at any time (Cmd+Shift+4) (Shift = caps button (not caps lock))
These can be printed out if Michael is there - otherwise we can print them later. (In both cases you will need to save them on the media drive in your folder)
DON'T FORGET TO EVALUATE! - How effective is the advert? How effective is the element you're discussing? Does it achieve its aims? and so on....
There are SEVEN adverts to choose from. You need to choose THREE very different adverts and analyse them using the chart you've been given and the questions below. You can do this on paper or Powerpoint but must do ONE EACH - this is an individual piece of work. You can work together but must produce your own outcome. It will form part of coursework assignment one.
Adverts are a very short-form medium and so use stereotypes to communicate - they have around 30 seconds to convey to you an awful lot of information so using stereotypes, whilst generalised and often inaccurate, is the most efficient way to communicate to the audience.
As Media students, your role is to work out how these stereotypes and messages are being 'constructed' - what makes them work?
Key questions/areas to debate are around: the technical aspects of the video (such as camera work, movement, framing, lighting, sound, editing) and the content of the video (such as mise-en-scene (costume, hair, make-up, body language, props, location, characters, position in frame)
Questions to consider as media students are:
WHO is being represented?
HOW? what details are being used to give you information?
WHO is the target audience (who do the producers think they are addressing? what do they think the target audience like/value?)
HOW do you know? what details are used to give you this impression?
Think about:
Costumes
Props
Location - where and when set
Details of the set (background props and set dressing)
Characters (not just main)
Accents (key to stereotypes here)
What words are spoken (the script)
Hair/Make-up
Fonts/Graphics
Lighting
Colour
Sound
Camerawork
Framing
Editing
KEEP THIS WORK & DO IT WELL AS IT COUNTS TOWARDS YOUR FIRST ASSIGNMENT!
You should discuss and then write down how the following are used in your three adverts:
1. The use of stereotypes - what ideas, values, costume, accents etc are being used? What are the people shown in the advert's 'values'? What 'values' are being communicated to the audience? Think about the word typical
e.g. Toni is Italian and runs a restaurant so..., Lord and Lady Brassick have no money but have a butler so..., Penny-wise Gary thinks saving money is important so...etc (and don't forget to say how you know - use evidence!)
2. Regional Identity - how people from different areas (or countries) are perceived/portrayed
e.g. Toni has a stereotypical italian-accented English with certain words pronounced in certain ways and his grammar is not Standard English so...
3. Issues of CLASS - working, middle, upper
e.g. Lord and Lady Brassick have a manor and a butler so..., Pennywise Gary cares about money (and is a Geordie) - is he to be viewed negatively as penny-pinching or is he being held up as a shining example? Does this depend on who the audience is? (i.e. a young audience may respond to this different that older people)
4. Unique Selling Point - what is it? Is it the same in each advert?
e.g. What particular 'idea' (or ideas) or 'value' (or values) are being promoted most in each advert - choice? cheap? good quality product? more than one idea/value?? Is one more important? Is this different from the other adverts and does this tell you anything about the intended audience and what AVIVA thinks its audiences think/want? (what do AVIVA think their audience is 'like'?)
5. Audience - the audience isn't always the same as the 'people' shown in an advert - who do you think the audience is for each advert? Also consider how the above (1-4) indicate or change for slightly differing audiences. DON'T repeat yourself here if you've already discussed it above in detail you don't need to do it again here! If there's not much left to say then fine. You could look at the audience categories given to you last lesson or look some up on line - Mosaic is a good place to start. (page 6 gives an overview and pages 8 on explore them in more detail). This is not the only audience profiling system you will look at.
You must use DETAILS and EXAMPLES from the adverts - you can pause the videos on screen and screengrab at any time (Cmd+Shift+4) (Shift = caps button (not caps lock))
These can be printed out if Michael is there - otherwise we can print them later. (In both cases you will need to save them on the media drive in your folder)
DON'T FORGET TO EVALUATE! - How effective is the advert? How effective is the element you're discussing? Does it achieve its aims? and so on....
Aviva Adverts
1. Retirement
3. Lord and Lady Brassick
4. Italian Toni
5. Welsh Goth
6. Silver Surfer (Coffee Shop)
7. Penny-wise Gary
Wednesday, 20 November 2013
Tuesday, 19 November 2013
Photoshop Tutorials!
For the next few lessons we are all going to learn to use Photoshop CS6.
Use the tutorial on the 'technical help' blog. Watch the video all the way through first and then undertake each section one by one, following the man as he explains. You will need to download similar images to those he is using - for example a simple google search of 'woman with spots' should quickly produce a range of images you can use.
Remember to bear in mind size of images (to avoid pixelation) and save your work in your MEDIA folder - not on the desktop. (CGSSTORE1)
At the end of each lesson, any work you have been using on the desktop needs to go in your media folder and then in the TRASH which will need to be EMPTIED.
The guidance sheet that helps you to track your progress is here.
There will be an end of unit assessment.
Use the tutorial on the 'technical help' blog. Watch the video all the way through first and then undertake each section one by one, following the man as he explains. You will need to download similar images to those he is using - for example a simple google search of 'woman with spots' should quickly produce a range of images you can use.
Remember to bear in mind size of images (to avoid pixelation) and save your work in your MEDIA folder - not on the desktop. (CGSSTORE1)
At the end of each lesson, any work you have been using on the desktop needs to go in your media folder and then in the TRASH which will need to be EMPTIED.
The guidance sheet that helps you to track your progress is here.
There will be an end of unit assessment.
Monday, 30 September 2013
Photographic Techniques Lesson
Year 10 – Photographic Techniques
TASK
IN PAIRS (or some alone if preferred – depending on computers)
You are to produce a COLOURFUL and INTERESTING leaflet for a general audience that covers the basics of how to take an effective photograph.
You should cover the key areas outlined below.
You should include example colour pictures (and black and white if required).
You must save a copy in BOTH of your folders (if working in a pair) on the MEDIA drive. Remember this is called GCSSTORE1 in the save dialogue box and you MUST include the extension .docx and NAME THE FILE PROPERLY – use a description and your names.
Refer to your ‘Using the computers in Media’ handout for help on finding and saving things
Use the resources below to get you started – you can obviously use those you find rather than these if you want to.
Be SUCCINCT (brief – don’t write too much) and give EXAMPLES – it is a visual skill
SECTIONS TO COVER
Composing the photo – how to set up the objects/people in the frame
- Filling the frame
- Rule of thirds
- Using Lines and Shapes
- Edges
- Backgrounds
- Balance
Lighting – How to make good use of light
Making it interesting and artistic – using imagination
HELP
School Blogsite - http://everythingmediastudies.blogspot.co.uk
Websites - use Google but here are some to help you get started...
http://exchange.kodak.com/lessons/2802-Composing_Your_Photos
http://exchange.kodak.com/posts/2151680-Lighting_Tips_by_Joe_McNally
You can use any sites you can find that seem helpful – the Kodak site is a good place to start…
TASK
IN PAIRS (or some alone if preferred – depending on computers)
You are to produce a COLOURFUL and INTERESTING leaflet for a general audience that covers the basics of how to take an effective photograph.
You should cover the key areas outlined below.
You should include example colour pictures (and black and white if required).
You must save a copy in BOTH of your folders (if working in a pair) on the MEDIA drive. Remember this is called GCSSTORE1 in the save dialogue box and you MUST include the extension .docx and NAME THE FILE PROPERLY – use a description and your names.
Refer to your ‘Using the computers in Media’ handout for help on finding and saving things
Use the resources below to get you started – you can obviously use those you find rather than these if you want to.
Be SUCCINCT (brief – don’t write too much) and give EXAMPLES – it is a visual skill
SECTIONS TO COVER
Composing the photo – how to set up the objects/people in the frame
- Filling the frame
- Rule of thirds
- Using Lines and Shapes
- Edges
- Backgrounds
- Balance
Lighting – How to make good use of light
Making it interesting and artistic – using imagination
HELP
School Blogsite - http://everythingmediastudies.blogspot.co.uk
Websites - use Google but here are some to help you get started...
http://exchange.kodak.com/lessons/2802-Composing_Your_Photos
http://exchange.kodak.com/posts/2151680-Lighting_Tips_by_Joe_McNally
You can use any sites you can find that seem helpful – the Kodak site is a good place to start…
Sunday, 22 September 2013
Wednesday, 7 November 2012
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